November 2021

Black Friday seems to have started early this year. Technically it’s this Friday, the day after Thanksgiving, but my inbox seems to have been full of deals all month. But do you know why we shop? The sociologists think it’s because we fear death. Shopping keeps this fear at bay, because it’s distracting. Buying stuff makes our reality feel more substantial, and buying cool stuff wins us approval from our peers, which makes us feel really alive. Read More