Tonight I am delivering the Immortal Memory for the University of Edinburgh Business School. I may say something like this:
Robert Burns was born on this day in 1759, making today his 258th birthday. On this day, all over the world, people meet to celebrate the life of this man, a poet. He is on stamps and banknotes; his statue in Leith is wearing socks today; and his portrait stares at the First Minister in Bute House. But what can the average MBA student learn from the life of this man? Well, how not to succeed in business, for one.
